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Spring Chicken race

Posted: Fri Mar 02, 2018 4:03 pm
by andymurrayuk
One of the biggest showcase events the club runs and it's not even on the front page of the website. I know lots of people also use the Facebook page to view content, but I bet a lot of people do visit the website, including lots of non club members, to see what we're all about and maybe even join. Anyone visiting the site will have little idea that we run this event. In fact, I was amazed at how many club members didn't know the CX race was on.

Surely we should be shouting about this from the rooftops; instead the top story on the site is the reliability ride that's now long gone.

Perhaps it's the way the website is set up, and all it needs is to categorise it as news as well as an event - dunno. Whatever, we should be proud of the event and make sure we publicise it as much as possible.

Re: Spring Chicken race

Posted: Thu Mar 08, 2018 10:31 am
by Bobpres
Hi Andy,
It is up there now!
It was on the site but in a different form, I queried Monday evening. Well spotted.

Re: Spring Chicken race

Posted: Wed Mar 14, 2018 10:10 pm
by andymurrayuk
Thanks Bob, it's appreciated. Would be great to see a report plus the results and maybe some quotes from riders who have responded positively to the event. Maybe some images if any are available. As well as saying this is what we do, how about this is how well we did it?!!

Next is the Sid Latchford hilly TT that we need to publicise. Again another great event of which to be proud.

I feel we need to remember who primarily the target audience is for these news postings - it's the public first then club members a close second, i would argue.

The website, in my opinion, is about selling and promoting the club to people who may wish to join; i think of it as a newspaper for the club but in digital form. Newspapers don't write copy for their​ staff, they write for the public first.

The website played a part in replacing the quarterly paper based newsletter that was targeted solely to club member, but in this digital world this can be spread our news a lot further, so the focus must now be on using the​ website to sell the club to potential new members. Have a look at what other local clubs are doing and see how much more engaging their websites are in terms of content. I'm not knocking our site but in think the focus needs to shift to using it as a way to engage far more than we do.

I'm happy to help write content if allowed; I'm not one of those people who shouts but isn't prepared to do something about it!